El Hajj on the Verge of Breaking into China

“We are currently exploring the options that we could take, it might be a distribution deal or just supplying the raw materials for packaging”

Muhammad Hamudi Abdul Khalid,

Managing Director, Elhajj Products Sdn Bhd

Malaymail 7 April 2015 (Selasa)KUALA LUMPUR – Halal Certified Skincare manufacturers ELHAJJ SDN BHD revealed that they are in final stages of talks to break into the Chinese market.

Managing director Muhammad Hamudi Abdul Khalid revealed that the deal will be finalized in one or two months. “We are currently exploring the options that we could take, it might be a distribution deal or just supplying the raw materials for packaging”, he said.

China’s Muslim population of over 23 million, is an important element in the company’s strategy, Hamudi explained, indicating the Chinese Muslims are very keen participants in the sector as they import a lot of halal products.

As Muslims make up over 23 percent of the world’s population it is estimated the halal product and services will grow to US$1.8 trillion (RM 6.53 trillion) by 2018, said a Thomson-Reuters report commissioned by Dubai Chamber of Commerce.

The managing director said Elhajj is export-ready. Elhajj Products are only available through their partnership with Felda Travel Sdn Bhd and other travel agents, but have since been available online, as well as through selected stores across Malaysia.

“When we first started, our target market was only to those who are doing their pilgrimage, completing their ‘Hajj’ and ‘Umrah’ but with the encouraging response from consumers in general, we have branched out to other channels.

The managing director explained that Elhajj originally started off as a solutions for ‘Hajj’ pilgrims as there is a shortage of products in the market that caters to the skincare of pilgrims in the harsh dry weather.

The Products of Elhajj is certified halal on every production level and is scent-free, which makes it suitable for usage during Saudi Arabia’s weather.

By Fatihah Rashid / Malay Mail / Money / 7 April 2015